Human Playground

Elevating a Netlflix documentary series into a multi-media franchise: 360 media brand with multiple revenue streams.

When Hannelore Vandebussche assisted photographer Jimmy Nelson for his ‘Before they Pass Away’ book, she travelled the world looking for tribes. During her travels she created the idea to do a similar project that would focus on sports through an anthropological lens, posing the question; why do people play? The idea for Human Playground was born. 

Ten years later, Human Playground has produced a globally distributed Netflix series, narrated by Idris Elba. The production span 30 countries. The series is a co-production between Dutch production company Scenery and the production agency of British actor Idris Elba.

Foster & Kin was tasked to develop a brand strategy to turn the series into a brand universe.

Stay tuned for the release of the series itself (by the end of September), the book and an e-commerce platform that sells original editions of the photography as well as posters.